Hype is a strange beast. The whims of the masses (and record label marketing departments) are fickle and unreliable. Bands come out of the ether draped in hype and mass acclaim, only to disappear shortly after without much of an impact.
And when Gorilla Manor first dropped, I completely expected Local Natives to be another one of these flash-in-the-pan, Apple-commercial-soundtrack bands.
Rarely have I been more wrong.