One of the things I love about vinyl is that the medium allows additional space for creativity. I don’t often talk about packaging on this blog, preferring instead to talk about the music itself, but it’s one of my favorite things about records.
In fact, it’s one of the reasons I started collecting vinyl in the first place—even before I was convinced of the sonic superiority. There are things that a packaging job can do to enhance the aesthetic of an album that a digital copy of the artwork simply can’t. Die cut sleeves, spot gloss, colored vinyl, post cards, etc.
But Infinity Mirror has one of the more interesting packaging jobs I’ve seen in a long time. This pressing is released on a picture disc that, when spun on a turntable, creates an animation.
And even though I haven’t been able to experience it with the same success as that video (I still haven’t figured out the optimal frame rate), it’s not a complete loss, as the music is really enjoyable anyway.