If it accomplished nothing else, God, Get Me the F*** Out of Here proved that shoegaze and hip hop aren’t entirely without overlap. Cold Gawd plugged their reverb pedals into their fuzz boxes and played with the spirit of hip hop. Only two years later, the SoCal outfit is back with a record that turns that concept up to eleven.
But I’ll Drown on This Earth borrows more than just aesthetic and mood. The vocals are often run through the same sort of autotune as Rihanna or T-Pain. Grooves are beefier and boomier. The skits are even more pronounced. And all this while also becoming more experimental and ambient.
