At some point in the mid to late 2000s, Gorillaz founder Damon Albarn decided that leading the world’s best cartoon band wasn’t enough, and started to aim a bit higher.
After three massive statements filled with star-studded collaborations, Gorillaz became icons in the music world. Each release was a zeitgeist, heralded by a massive web presence.
But then in 2018 they quietly released The Now Now, an album as subdued as its marketing. That doesn’t stop it from being just as rewarding.